Concerning the name of the river that runs through it. Why does it have to change to advertise it? Does a new modern type name make it more historic, or more beautiful, or more elegant to roll off the tongue? If your answer to these questions is yes, then by all means change it. But to many of us old timers that grew up along her, swam in her, fished and boated on her, whose lives were formed around her. She will always be the Kemptville Creek.