Record breaking day for Bell Let’s Talk 2018


by Centre for Addiction and Mental Health

The numbers are in and Wednesday’s #BellLetsTalk Day devoted to mental health awareness broke another participation record.

Over 138 million calls, texts, tweets and shares in support of the initiative were made over the 24-hour period of the one-day annual campaign, the most in its eight-year history. The total money raised for mental health was just under $7 million.

It was a busy day for CAMH as well, with an even dozen people with a direct connection to CAMH in one form or another playing lead roles in the campaign. CAMH Senior Medical Advisor, Dr. David Goldbloom, was kept busy all day doing the media rounds. In the morning he sat down with CTV Morning host Ben Mulroney to talk about facts and myths about mental illness.

In the afternoon he appeared on the all-news channel CP24, and in the evening he made an appearance on a Facebook live special with CTV host Marci Ien and Mary Deacon, Chair of Bell Let’s Talk. That conversation took place at the conclusion of a CTV prime time special featuring CAMH Peer Support Worker Paulette Walker and her inspirational journey of recovery from addiction.

In the afternoon, CAMH Psychologist Dr. Katy Kamkar joined TSN Radio to talk about how the Babsocks campaign, named after Toronto Maple Leafs head coach Mike Babcock, is supporting mental health initiatives.

Also worth noting, a first-person account in Flare Magazine timed to be published on Bell Let’s Talk Day about one woman’s successful recovery from crippling depression with the help of rTMS therapy at CAMH.

Together we helped again to reduce the stigma surrounding mental illness, and let millions of Canadians who cope with every year it know that they are not alone.


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